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Principles of Marketing notes (1st edition)
Lloyd C. Harris, Nigel Piercy - ISBN: 9781292092898
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View all 63 notes for Principles of Marketing, written by Lloyd C. Harris, Nigel Piercy. All Principles of Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Principles of Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Principles of Marketing notes
Complete Marketing & Sales I summary for the first quarter test in year 1 of the International Business programme.
- Summary
- • 17 pages •
Complete Marketing & Sales I summary for the first quarter test in year 1 of the International Business programme.
Summary marketing year 2 Q1, Chapters 1/2/11/12/14 incl. training powerpoints. Principles of marketing.
- Summary
- • 31 pages •
Summary marketing year 2 Q1, Chapters 1/2/11/12/14 incl. training powerpoints. Principles of marketing.
This summary covers the topics: BCG Matrix, Confrontation Matrix with strategies per quadrant, Product and Pricing strategies with the product life cycle, market penetration and market skimming, Place and communication strategies including distribution channels, push and pull strategy. Further, the highlights of the book 'Principles of Marketing' by Philip Kotler (7th edition) are covered regarding: Chapter 1, 8, 11, 12, 14, and 15. This is for the Marketing exam of International Business year...
- Summary
- • 32 pages •
This summary covers the topics: BCG Matrix, Confrontation Matrix with strategies per quadrant, Product and Pricing strategies with the product life cycle, market penetration and market skimming, Place and communication strategies including distribution channels, push and pull strategy. Further, the highlights of the book 'Principles of Marketing' by Philip Kotler (7th edition) are covered regarding: Chapter 1, 8, 11, 12, 14, and 15. This is for the Marketing exam of International Business year...
This is an English summary for the course Service Marketing/ Marketing Action Plan (MKDE), taught at Tio university of applied sciences.
- Summary
- • 30 pages •
This is an English summary for the course Service Marketing/ Marketing Action Plan (MKDE), taught at Tio university of applied sciences.
Summary of Chapter 10 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898
- Summary
- • 2 pages •
Summary of Chapter 10 Principles of Marketing (Kotler, Philip, Armstrong Gary,Harris Lloyd, Piercy Nigel) 7TH Edition. All the matters that are described in the chapter are summed up and where needed explained. course: MPEN-MKG-14 - 9781292092898
IBMS 1st year, Basics of Marketing
Quarter 4
- Summary
- • 14 pages •
IBMS 1st year, Basics of Marketing
Quarter 4
The summary contains information from various chapters in the book and slides
- Summary
- • 38 pages •
The summary contains information from various chapters in the book and slides
avans Breda, International business 
International marketing and sales year 1, quarter 1 
principles of marketing chapter 7 full summary
- Summary
- • 2 pages •
avans Breda, International business 
International marketing and sales year 1, quarter 1 
principles of marketing chapter 7 full summary
principles of marketing chapter 1 
kotler
- Summary
- • 4 pages •
principles of marketing chapter 1 
kotler
This summary is a compilation of all the lectures slides and chapters of the book Principles of Marketing, 7th Edition, by Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy. 
This summary contains the following chapters: 
1,2,3,5,6,7,8,9,12,18, 20
- Summary
- • 93 pages •
This summary is a compilation of all the lectures slides and chapters of the book Principles of Marketing, 7th Edition, by Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy. 
This summary contains the following chapters: 
1,2,3,5,6,7,8,9,12,18, 20
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Newest Principles of Marketing summaries
Summary of marketing BS Y2-Q1.
Includes slides from class and Kotler chapters 1, 2, 8, 11, 12, 15
- Summary
- • 42 pages •
Summary of marketing BS Y2-Q1.
Includes slides from class and Kotler chapters 1, 2, 8, 11, 12, 15
A summary of the marketing course. It contains everything explained in the classes and everything that needs to be learned from the book (principles of marketing).
- Summary
- • 13 pages •
A summary of the marketing course. It contains everything explained in the classes and everything that needs to be learned from the book (principles of marketing).
A summary of the GMC course. It contains everything explained in the classes.
- Summary
- • 17 pages •
A summary of the GMC course. It contains everything explained in the classes.
avans international business 
international marketing and sales year 1 quarter 1
- Summary
- • 5 pages •
avans international business 
international marketing and sales year 1 quarter 1
avans international business 
international marketing and sales year 1 quarter 1
- Summary
- • 8 pages •
avans international business 
international marketing and sales year 1 quarter 1
avans international business
international marketing and sales year 1 quarter 1
- Summary
- • 3 pages •
avans international business
international marketing and sales year 1 quarter 1
Avans Breda, first year, first Quarter 2019/20120
Book Principles of marketing (7th edition)
the full summary of chapter 3, containing all of the highlights and models used in the book as well ass all the important content for the exam.
- Summary
- • 6 pages •
Avans Breda, first year, first Quarter 2019/20120
Book Principles of marketing (7th edition)
the full summary of chapter 3, containing all of the highlights and models used in the book as well ass all the important content for the exam.
avans Breda, International business 
International marketing and sales year 1, quarter 1 
principles of marketing chapter 7 full summary
- Summary
- • 2 pages •
avans Breda, International business 
International marketing and sales year 1, quarter 1 
principles of marketing chapter 7 full summary
avans International Business summary
international Marketing and Sales, year 1, quarter 1 
principles of marketing chapter 14 full summary
- Summary
- • 3 pages •
avans International Business summary
international Marketing and Sales, year 1, quarter 1 
principles of marketing chapter 14 full summary
avans international business 
international marketing and sales year 1 quarter 1 
full summary chapter 8
- Summary
- • 5 pages •
avans international business 
international marketing and sales year 1 quarter 1 
full summary chapter 8
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