Mktg 3340 Study guides, Class notes & Summaries

Role of Marketing correct answer: Generate profitable revenue When a marketer can describe something it is called a correct answer: product concept After buying an item we experience what? correct answer: cognitive dissonance Ways to engage consumers, directly or indirectly correct answer: -Directly: physically, email newsletters, one to one basis, calling, sending direct ads/texting, create relationship, personalizing advertising toward you -Indirectly: social media, PR, content m...

MKTG 3340 EXAM 1 WITH COMPLETE SOLUTIONS 100% MKTG 3340 EXAM 1 WITH COMPLETE SOLUTIONS 100%

MKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTMKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTMKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTMKTG 3340 EXAM 1 QUESTIONS AND ANSWERS 100% CORRECTElements necessary in order for marketing to occur - ANSWER--2+ parties w/ unsatisfied needs (in order to have a marketing exchange) -DESIRE & ABILITY to satisfy those needs ("whats your budget?" - A way for the parties to COMMUNICATE - Something to exchange (that both parties agree is valu...

MKTG 3340 Exam 2 Questions and Answers 100% Correct MKTG 3340 Exam 2 Questions and Answers 100% Correct MKTG 3340 Exam 2 Questions and Answers 100% Correct MKTG 3340 Exam 2 Questions and Answers 100% Correct Market Segmentation - ANSWER-aggregate consumers into groups (segments) that have similar needs and will react similarly to a marketing action Segmentation Strategies - ANSWER-- 1 product w/ multiple target segments (Johnson shampoo for dogs or babies, tums for calcium or antacid) - mu...

MKTG 3340 - FINAL EXAM WITH COMPLETE SOLUTIONS 100% MKTG 3340 - FINAL EXAM WITH COMPLETE SOLUTIONS 100%

How does idea generation play a role in the new product development process - Answer- it is stage 2 in the new product development process the new product development process stages - Answer- 1. new product strategy development 2. idea generation 3. screening and evaluation 4. business analysis 5. development 6. market testing 7. commercialization defines the role of new products in terms of the firm's overall objectives. This stage utilizes SWOT and environmental scanning to determ...

MKTG 3340 FINAL EXAM WITH ALL QUESTIONS AND ANSWERS ...

MKTG 3340 Orosy SMU Exam 2 (2 part) with Complete Solutions MKTG 3340 Orosy SMU Exam 2 (2 part) with Complete Solutions MKTG 3340 Orosy SMU Exam 2 (2 part) with Complete Solutions How does idea generation play a role in the new product development process - ANSWER-it is stage 2 in the new product development process the new product development process stages - ANSWER-1. new product strategy development 2. idea generation 3. screening and evaluation 4. business analysis 5. devel...