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Marketing (management) - Final Exam Summary
- Package deal • 2 items • 2019
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- $11.64
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This summary covers all the content of the course. If you only study this summary, you know everything you need to know to pass the exam (since it is very comprehensive)!
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Marketing Management 354
- Summary • 109 pages • 2018
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- $11.13
- 39x sold
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Summaries of Marketing Management 354 we were told to study in 2017.
Chapters 1, 2, 3, 6, 8, 9, 10, 11, 12, 13, 15,16, 19, 20, 21, 22, 23
Neatly Structured. Full sentences. Really comprehensive
(Chapters are in the order of the module framework)
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Best Buy Case Study
- Case • 5 pages • 2019
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- $7.49
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Select one of the three case studies listed below, which can be found in your textbook. Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research.

Option 3: Best Buy 

1. What were the keys to Best Buy’s success? How have they differentiated themselves?

2. What pricing model has Best Buy adopted?

3. What are the challenges it faces in today’s retail environment from both ...
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Marketing Management - Chapter Summary
- Summary • 8 pages • 2019
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- $3.52
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Detailed chapter summary of Chapter 7 in Marketing Management, 3rd Edition (2016) by Kotler, Keller, Brady, Goodman, Hansen.
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MST-24306 Marketing summary book: Marketing management - Kotler and Keller
- Summary • 56 pages • 2019
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Available in package deal
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- $4.97
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Samenvating van het boek Marketing Management. Samenvatting van het boek betekenis van begrippen. Verder staan er ook oefenvragen in de samenvatting.
Too much month left at the end of the money?
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UvA Marketing 6012B0420Y - Summary lectures and additional information book
- Summary • 23 pages • 2019
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- $3.32
- 3x sold
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Structured overview summary of the lecturers and additional information of the book. There are no guest lecturers in this summary, for the resit that's not part of the study material!
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Marketing: summary Kotler&Keller Chpt. 9-12
- Summary • 12 pages • 2018
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Available in package deal
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- $3.86
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This is a English summary of the chapters 9-12 of the Kotler and Keller book 'Marketing Managment.
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Marketing 2018/2019
- Summary • 154 pages • 2019
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Available in package deal
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- $6.65
- 1x sold
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Lectures and Chapters from the book => everything you have to know for your examination!

My keyboard was spacing when I made the summary, so there might be some e/i switched, sorry for that! Gave a euro discount for the inconvenience.
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MST-24306 Lecture summary
- Summary • 34 pages • 2018
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- $4.43
- 3x sold
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Dit is een samenvatting van alle colleges van het vak Marketing and Management (MST-24306). Het bevat de slides, aangevuld met wat er in de colleges is verteld. De samenvatting is geheel in het Engels.
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Super-short summary of the Kotler and Keller book, contains nearly everything and is fast to learn
- Summary • 15 pages • 2018
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- $3.32
- 2x sold
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contains nearly everything and is fast to learn, buildup based on titles, terms and explanations in a clear way
$6.50 for your textbook summary multiplied by 100 fellow students... Do the math: that's a lot of money! Don't be a thief of your own wallet and start uploading yours now. Discover all about earning on Stuvia