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AIDA Model
- Essay • 3 pages • 2017
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This essay shows the significance of the AIDA model to the marketer. Illustrating, by way of typical examples, the significance of the AIDA model to the marketer and how it may be applied to assist him/her in developing an appropriate marketing communications strategy.
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AIDA Essay
- Essay • 3 pages • 2017
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This essay shows the significance of the AIDA model to the marketer. Illustrating, by way of typical examples, the significance of the AIDA model to the marketer and how it may be applied to assist him/her in developing an appropriate marketing communications strategy.
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Marketing communication/marketing principles
- Summary • 27 pages • 2017
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Marketing principles/marketing communication uitgebreide samenvatting van hele goede kwaliteit.
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Summary Slides IBMS
- Summary • 4 pages • 2017
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Complete samenvatting van zowel boek als powerpoints.
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Summary principles of marketing
- Summary • 99 pages • 2017
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Summary principles of marketing, from economics and business economics, utrecht university
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Principles of Marketing - International Marketing
- Summary • 48 pages • 2017
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Available in package deal
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This document includes a summary for "Principles of Marketing" by Kotler & Armstrong, but only the chapters that we need for the final exam at the University of Groningen (International Marketing for IB), which are the following: 8, 9, 10, 11, 12, 14, 15, 16 (pp. 518-525), 19 (pp. 607-614)

It also includes lecture notes (incorporated in the summary), AND the summary of the 2 mandatory articles: Kelly, N. (2015). The Most Common Mistakes Companies Make with Global Marketing. Harvard Business Rev...
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Marketing summary Q2
- Summary • 15 pages • 2017
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Chapter 3, Chapter 18, Chapter 5 (pages 142‐165), Chapter 6 (pages 174‐190)
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Principles of Marketing Chapter 1,2,3,5,6,7,16,19
- Summary • 25 pages • 2017
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Summary of chapter 1,2,3,5,6,7,16,19. Book: Principles of Marketing Kotler & Armstrong.
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CIB2 Marketing Communications Block Summary
- Class notes • 10 pages • 2017
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Available in package deal
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Lecture summary and exam preparation for CIB2, Block 1.2 of International Communication. 
- Marketing Communications Summary
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Chapter 8 Products, Services, and Brands
- Summary • 5 pages • 2017
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Summary of chapter 8 Products, Services, and Brands
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