(e)marketing Study guides, Class notes & Summaries
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BASIC MARKETING RESEARCH 9TH EDITION BY TOM J. BROWN - TEST BANK
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1. A famous case in the 1980s involved Coca-Cola introducing New Coke after much research. The failure of New Coke was largely due to 
 	a. 	a narrow conception of the research. 
 	b. 	uneven caliber of researchers. 
 	c. 	poor problem definition. 
 	d. 	late and occasional erroneous findings. 
 	e. 	personality and presentation differences. 
ANSWER: 	c 
RATIONALE: 	The release and imminent failure of the New Coke campaign stemmed from a lack of the correct problem definition by Coca-Cola. See...
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MAC3703 Assignment 2 (COMPLETE ANSWERS) Semester 1 2024 (663679) - DUE 15 April 2024
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MAC3703 Assignment 2 (COMPLETE ANSWERS) Semester 1 2024 (663679) - DUE 15 April 2024 ;100% TRUSTED workings, explanations and solutions. for assistance Whats-App.......0.6.7..1.7.1..1.7.3.9......... QUESTION 1 (20 MARKS) 
DNF Waste & Environmental Services (DNF) is an Environmental Management and Waste Management Services Company that was created in 2008. It is one of the leading waste and environmental management service providers in South Africa. DNF is a 100% Black woman owned business and is...
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AMA PCM Content Marketing Exam Practice Questions & Answers 2024/2025
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AMA PCM Content Marketing Exam Practice Questions & Answers 2024/2025.Contractors, agency writing services, and freelancers are examples of ________. A. External team B. Internal team C. Thought leadership creators D. CMI recommended resources E. Agency services - ANSWER-A. External team Matching content with the stage of a prospect in the sales funnel __________. A. Is nice but not necessary B. Allows for the right message at the right time C. Is rarely possible because of mass communication st...
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Test Bank for Essentials of Marketing Research, 6th Edition by Joseph Hair
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Test Bank for Essentials of Marketing Research, 6th Edition 6e by Joseph Hair, David Ortinau and Dana E. Harrison. Full Chapters test bank are included - Chapter 1 to 13 
 
Part 1: The Role and Value of Marketing Research Information 
 
Chapter 1: Marketing Research for Managerial Decision Making 
 
Chapter 2: The Marketing Research Process and Proposals 
 
 
 
Part 2: Designing the Marketing Research Project 
 
Chapter 3: Secondary Data, Literature Reviews, and Hypotheses 
 
Chapter 4:...
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Test Bank for Essentials of Marketing Analytics, 1st Edition by Joseph Hair
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Test Bank for Essentials of Marketing Analytics 1e 1st Edition by Joseph Hair, Dana E. Harrison and Haya Ajjan. Full Chapters test bank are included - Chap 1 to 12 (Complete Chapters) 
 
Chapter 1: Introduction to Marketing Analytics 
Chapter 2: Data Management 
PART TWO: EXPLORING AND VISUALIZING DATA PATTERNS 
Chapter 3: Exploratory Data Analysis Using Cognitive Analytics 
Chapter 4: Data Visualization 
PART THREE: ANALYTICAL METHODS FOR SUPERVISED LEARNING 
Chapter 5: Regression Analysis ...
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MAC3703 Assignment 2 (QUALITY ANSWERS) Semester 1 2024
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This document contains workings, explanations and solutions to the MAC3703 Assignment 2 (QUALITY ANSWERS) Semester 1 2024. For assistance call or us on 0.6.8..8.1.2..0.9.3.4..... QUESTION 1 (20 MARKS) 
DNF Waste & Environmental Services (DNF) is an Environmental Management and Waste Management Services Company that was created in 2008. It is one of the leading waste and environmental management service providers in South Africa. DNF is a 100% Black woman owned business and is a Level 1 Value Add...
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AMA PCM Content Marketing Exam Practice Questions & Answers 2023/2024
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AMA PCM Content Marketing Exam Practice Questions & Answers 2023/2024 
 
 
Contractors, agency writing services, and freelancers are examples of ________. 
A. External team 
B. Internal team 
C. Thought leadership creators 
D. CMI recommended resources 
E. Agency services - ANSWER-A. External team 
 
Matching content with the stage of a prospect in the sales funnel __________. 
A. Is nice but not necessary 
B. Allows for the right message at the right time 
C. Is rarely possible because of mass ...
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Theories of Entrepreneurship and Management in the Creative Industries, All Materials (passed, 8)
- Summary • 112 pages • 2022
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This is all the literature & topics incorporated: 
 
Lecture 1: Business models in the creative industries 
Peltoniemi, M. (2015), Cultural industries: Product–market characteristics, management challenges and industry dynamics. International Journal of Management Reviews, 17(1), 41- 68. 
Frey, B. S. & Steiner, L. (2010): Pay as you go: A new proposal for museum pricing, CESifo working paper, Public Choice, No. 3045. 
Caves, R.E. (2003). Contracts between art and commerce. Journal of Econo...
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Samenvatting Internationale Marketing - examenuitslag: 15/20 (leerkracht E. Vestraets)
- Summary • 59 pages • 2023
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Volledige samenvatting van de lessen Internationale marketing. Met deze samenvatting behaalde ik 15/20 op het examen van E. Vestraets
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Exam (elaborations) MNM3714 - E-Marketing (MNM3714) ASSIGNMENT 1 SEMESTER 2 YEAR 2022
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Exam (elaborations) MNM3714 - E-Marketing (MNM3714)
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