Bitner Study guides, Class notes & Summaries

For my course Service Management at Maastricht University I wrote an extended summary including all the articles (see list) and tutorial notes. Lectures are not included because there were none. The summary helped me study for and pass the exam. Article list: Berry, L. (2015). Revisiting big ideas in services marketing 30 years later; Vargo & Lusch (2016). Institutions and axioms: an extension and update of service-dominant logic; Rust & Huang (2014). The Service Revolution and the Transform...

Summary of all the articles of the Marketing & Innovation course (Radboud University - 2018/2019) The following articles are included: Tripsas (1997), Hillebrand et al (2010), Workman (1993), Evanschnitzky (2012), Van Kleef (2005), Hauser (1993), Bitner et al (2008), Füller (2011), Lilien (2002), Gatzweiler et al (2017), Schweitzer & van Hende (2017), Schmidt & Calantone (2002), Berends et al (2013), Guiltinan (1999), Lee & O'Connor (2013), Golder & Tellis (1993), Sorescu et al (2003), Plouffe...

Summary of the article "Servicescapes: the impact of physical surroundings on customers and employees" written by Mary Jo Bitner Summary is made from the article from Journal of Marketing, 56(2), 55-71

Summary of article "Social-servicescape conceptual model" written by Tombs, A. & McColl-Kennedy, J. R. (2003). The article is from "Marketing Theory, 3(4), 447-475". The aim of the article is the critical reflection of Mary Jo Bitner's servicescape theory.

Dit is de moduleopdracht van de module Marketingmanagement van het NCOI. Deze opdracht is beoordeeld met het cijfer 7.4 . Verder de vraag om discreet met de moduleopdracht om te gaan ivm plagiaat. Beoordeling staat hieronder weergeven. Beoordeling: De SWOT is een verzamelplaats van de resultaten uit de drie omgevings-sfeeranalyses: - de micro-omgeving (b.v. geanalyseerd d.m.v. het 7 S-model van McKinsey of de FOETSJE-methode); - de meso-omgeving (b.v. geanalyseerd d.m.v. het vijfkrachtenmodel v...

Want to get an A in super-tough service marketing subject? This is a journal summary in GRA 6419 Service Marketing which is useful for final exam review. There was an exact question in the 2018 mock-up final exam. So, by reading this document, you can ensure a full score of GAP model question.

Dit is een samenvatting van de Powerpoint Slides uit de colleges. Hierbij is het boek gebruikt voor extra onderbouwing.

Summary of the chapters 1-11 and 13-15 from Services Marketing written by Alan Wilson Valerie A. Zeithaml Mary Jo Bitner & Dwayne D. Gremler; Second (2nd) European edition.

Samenvatting van het boek (hoofdstuk 1 t/m 18, behalve 12) en de hoorcolleges.