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Volledig-goedgekeurd-planvanaanpakIBL
- Other • 28 pages • 2018
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- $9.80
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Volledig, goedgekeurd plan van aanpak voor mijn afstudeerscriptie van de opleiding International Business & Languages. Plan van aanpak is volledig in het Engels. Richtlijnen van de opleiding IBL van Windesheim zijn aangehouden tijdens het schrijven van dit plan van aanpak/afstudeerwerkplan. De scriptie zelf is een Export plan. Geschreven in maart 2018
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international marking management powerpoint
- Exam (elaborations) • 37 pages • 2018
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- $9.66
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simple notes on IMM
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pricing
- Exam (elaborations) • 4 pages • 2018
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- $10.31
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Global Marketing summary
- Summary • 30 pages • 2018
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Available in package deal
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- $6.66
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Summary of Global Marketing book by Svend Hollensen, seventh edition. The summary covers all 19 chapters of the book.
Related to the International Marketing for SMEs module.
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IBL year 3 - International Marketing Management Summary (exam semester 2) (Made by Amy Diemer)
- Summary • 42 pages • 2018
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Available in package deal
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- $4.99
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Summary International Marketing Management (IMM)
IBL year 3 semester 2 block 3 and 4
English

Based on book: GLOBAL MARKETING (Sixth edition)
Author: Svend Hollensen
Publisher: Pearson Education Limited
English 872 pages 
9781292100111 

Chapters: 1, 2, 3, 4, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16


Full exam content summary
Course module code: IBLIMM02R3


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Global Marketing
- Summary • 88 pages • 2018
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- $7.21
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In dit document is het boek 'Global Marketing' van Hollensen samengevat (exclusief H5, H7, H13 en H18). Deze samenvatting is in het Engels. De onderwerpen die aanbod komen zijn the decision whether to internationalize, deciding which markets to enter, market entry strategies, designing the global marketing programme, and implementing and coordinating the global marketing programme.
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Market entry strategy
- Class notes • 26 pages • 2018
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- $11.60
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This paper critically discusses why the market entry strategy adopted by a company is often considered to be the most important decision it has to make.
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Global marketing mix
- Summary • 11 pages • 2018
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This paper discusses the notion that consumer tastes become similar around the world and explain what would be the effect of this on a company trying to develop a global marketing mix.
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Global reseaarch
- Class notes • 16 pages • 2018
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- $8.37
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The international researcher potentially has an enormous task. But the most important aspect is the search for similar segments of customers across geographically dispersed regions or countries. This paper discusses the key tasks that must be undertaken in segmenting global markets and how market research might contribute to this.

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Competitive advantage
- Class notes • 19 pages • 2018
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- $16.76
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Understanding the MACRO and trading environments is essential to a company if it is to sustain global competitive advantage. This paper discusses this statement and explains by using appropriate global marketing theory and concepts how a company could remain successful in a dynamic industry.
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