Macinnis Study guides, Class notes & Summaries
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Summary textbook Marketing for Pre-master
- Summary • 40 pages • 2022
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This summary is written for the course “Marketing for Pre-Master” during the semester Fall-2021 of the Pre-Master Marketing Analytics and Marketing Management. The base for this summary is the 
textbook “Consumer Behavior” by Hoyer, Macinnis and Pieters used throughout the course. This document contains a summary of chapter 1 to 14, in the order given during the course.
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Overview of Key terms and Concepts Consumer Behaviour ch1-10 +17 (book)
- Summary • 24 pages • 2023
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This is an overview (in table form) of all the key terms (with explanations) and most important concepts of Chapters 1-10 + 17 from the book 'Consumer Behavior' by Hoyer, Macinnes, and Pieters (7th edition), used for the course Consumer Behaviour 2023/2024 (Radboud University).
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Instructor Manual with Test Bank for Consumer Behavior 8th Edition By Wayne Hoyer, Deborah MacInnis, Rik Pieters (100% original verified, A Grade)
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Instructor Manual with Test Bank for Consumer Behavior 8th Edition By Wayne Hoyer, Deborah MacInnis, Rik Pieters (100% original verified, A Grade)

Instructor Manual with Test Bank for Consumer Behavior 8th Edition By Wayne Hoyer, Deborah MacInnis, Rik Pieters (100% original verified, A Grade)

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Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInn TEST BANK
- Exam (elaborations) • 344 pages • 2024
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TEST BANK for Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters 
TABLE OF CONTENTS 
Chapter 01— Understanding Consumer Behavior 
Chapter 02— Motivation, Ability, and Opportunity 
Chapter 03— Exposure, Attention, Perception, and Comprehension 
Chapter 04— Memory and Knowledge 
Chapter 05— Attitudes Based on High Effort 
Chapter 06— Attitudes Based on Low Effort 
Chapter 07— Problem Recognition and Information Search 
Chapter 08— Judgment and Deci...
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Test Bank for Consumer Behavior, 8th Edition by Wayne D. Hoyer
- Exam (elaborations) • 544 pages • 2023
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Test Bank for Consumer Behavior 8e 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. Full Chapters test bank are included - Chapter 1 to 17 
 
Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR. 
1. Understanding Consumer Behavior. 
Appendix: Developing Information about Consumer Behavior. 
Part II: THE PSYCHOLOGICAL CORE. 
2. Motivation, Ability, and Opportunity. 
3. From Exposure to Comprehension. 
4. Memory and Knowledge. 
5. Attitudes Based on High Effort. 
6. Attitudes Based on Low...
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Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInn TEST BANK
- Exam (elaborations) • 344 pages • 2024
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- $28.99
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TEST BANK for Consumer Behavior 8th Edition by Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters 
TABLE OF CONTENTS 
Chapter 01— Understanding Consumer Behavior 
Chapter 02— Motivation, Ability, and Opportunity 
Chapter 03— Exposure, Attention, Perception, and Comprehension 
Chapter 04— Memory and Knowledge 
Chapter 05— Attitudes Based on High Effort 
Chapter 06— Attitudes Based on Low Effort 
Chapter 07— Problem Recognition and Information Search 
Chapter 08— Judgment and Deci...
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Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Solution Manual with Test Bank)	
- Package deal • 2 items • 2023
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Consumer Behavior, 7e Wayne Hoyer, Deborah MacInnis, Rik Pieters (Solution Manual with Test Bank)	

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Marketing for Premaster (Consumer Behavior) Summary (Failed = Money Back!)
- Summary • 90 pages • 2022
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Summary of all the relevant chapters to pass the Marketing for Premaster course! Summary structure is based on the course structure. 
 
Samenvatting van alle relevante hoofdstukken om het vak Marketing for Premaster te halen. Structuur is gebaseerd op de course structure.
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Midterm 1 / Pre-master Tilburg / Marketing / Consumer Behavior H1 t/m H6
- Summary • 40 pages • 2023
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- $8.20
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Door het nieuwe boek waren er helaas geen passende samenvattingen meer op Stuvia. Hierdoor zelf een samenvatting geschreven waar jullie hopelijk ook iets aan hebben!
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Voordeelbundel met samenvattingen Consumer Behavior, IBSN: 9780357721292. Consument en Marketing (323623-B-6), Hoofdstuk 1 t/m 3
- Package deal • 3 items • 2024
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- $11.64
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Samenvattingen voor het vak Consument en Marketing (323623-B-6). Het bevat de hoofdstukken 1 t/m 3 uit het boek Consumer Behavior 8th edition. Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters (2024). ISBN: 9780357721292.
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