Jobber Study guides, Class notes & Summaries
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1ZEUA0 New product marketing total summary 2022-2023
- Summary • 71 pages • 2022
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1ZEUA0 New product marketing 
This summary is from the year 2022-2023 
It is a total summary (chapters 1 - 12)
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MKTG 3340 - Final Exam Study Guide Questions and Answers Top-Rated 100%
- Exam (elaborations) • 13 pages • 2023
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Possession Utility - The value of making an item easy to purchase through the provision of credit cards or financial arrangements 
 
Make the purchases easier 
 
The benefit customers get from a company's product once they have purchased 
 
Possession Utility - CarMax provides financing or leasing and taking used cars as trade ins to encourage customers to purchase from them 
 
Stores allow several payment and credit options 
 
Having airline tickets delivered by a travel agency 
 
Allowing s...
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MKTG 3340 - Final Exam Questions with 100% Correct Answers | Verified | Latest Update
- Exam (elaborations) • 14 pages • 2023
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MKTG 3340 - Final Exam Questions with 100% Correct Answers | Verified | Latest Update 
Possession Utility 
The value of making an item easy to purchase through the provision of credit cards or financial arrangements 
 
Make the purchases easier 
 
The benefit customers get from a company's product once they have purchased 
 
 
 
Possession Utility 
CarMax provides financing or leasing and taking used cars as trade ins to encourage customers to purchase from them 
 
Stores allow several payment ...
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Summary of the lecture slides and book of Marketing
- Summary • 26 pages • 2022
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Summary of the lecture slides for the endterm, week 1 till week 8. Plus additional nodes from the book.
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MKTG 3340 Final Exam with Correct Solutions 2024
- Exam (elaborations) • 7 pages • 2023
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Possession Utility - e.g.) allowing several payment and credit options 
 
Depth of Product Line - the store carries a large assortment of each item 
 
e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes 
 
Limited Service - the store provides some services, such as credit and merchandise return, but not others such as clothing alteration 
 
e.g.) General merchandise stores such as Walmart make the customers responsible for shopping, but have salespeople available 
 
...
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Fashion Exam 3 Questions & Answers 2023/2024
- Exam (elaborations) • 7 pages • 2023
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Fashion Exam 3 Questions & Answers 2023/2024 
 
 
Anchor - ANSWER-A design from a previous season reworked in a different color or fabric 
 
Apparel Contractor - ANSWER-A firm whose sole function is to supply sewing services to the apparel industry 
 
Apparel Jobber - ANSWER-(manufacturing) A firm that handles the designing, planning, and purchasing of materials, and usually the cutting, selling, and shipping of apparel, but does not handle the actual garment sewing 
 
Apparel Manufacturer - ANS...
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MKTG 3340 - Final Exam Questions with 100% Complete Solutions Graded to Pass
- Exam (elaborations) • 23 pages • 2023
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Possession Utility - The value of making an item easy to purchase through the provision of credit cards or financial arrangements 
 
Make the purchases easier 
 
The benefit customers get from a company's product once they have purchased 
 
Possession Utility - CarMax provides financing or leasing and taking used cars as trade ins to encourage customers to purchase from them 
 
Stores allow several payment and credit options 
 
Having airline tickets delivered by a travel agency 
 
Allo...
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1ZEUA0 - Summary of Book (2022-2023)
- Summary • 52 pages • 2023
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Summary of Foundations of Marketing 7th edition, John Fahy & David Jobber for the course 1ZEUA0 - New Product Marketing for the Pre-Master Innovation Management of Industrial Engineering at the Eindhoven University of Technology.
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MKTG 3340 Final Exam with complete solutions 2023/2024 latest update
- Exam (elaborations) • 9 pages • 2023
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MKTG 3340 Final Exam 
Possession Utility - correct answer e.g.) allowing several payment and credit options 
 
Depth of Product Line - correct answer the store carries a large assortment of each item 
 
e.g.) a shoe store that offers running shoes, dress shoes, and children's shoes 
 
Limited Service - correct answer the store provides some services, such as credit and merchandise return, but not others such as clothing alteration 
 
e.g.) General merchandise stores such as Walmart make the cus...
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BA 303 Exam 3 Questions and Answers 100% Pass
- Exam (elaborations) • 45 pages • 2024
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BA 303 Exam 3 Questions and Answers 100% Pass 
Channel Systems - Correct Answer ️️ -Major decision areas for designing channel 
systems 
1. Types of intermediaries to use 
2. Number of intermediaries to be included in the channel 
3. Terms and responsibilities expected of channel members 
Types of Intermediaries - Correct Answer ️️ -1. Retailers 
2. Wholesalers/Distributors 
3. Manufacturer's Sales Office and Branches 
Retailers - Correct Answer ️️ -Retailing includes all activities...
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