Consumer Behavior 11E Study guides, Class notes & Summaries
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Consumer Behavior 11E by Michael Solomon TestBank Completely Answered
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Consumer Behavior 11E by Michael Solomon TestBank Completely Answered 
 
Consumer Behavior 11E by Michael Solomon TB1 
Copyright © 2015 Pearson Education, Inc. 
Consumer Behavior, 11e (Solomon) 
Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior 
1) A(n) ________ is a person who identifies a need or desire, makes a purchase, and then 
disposes of a product. 
A) marketer 
B) consumer 
C) influencer 
D) content generator 
Answer: B 
Diff: 1 
Learning Outcome: Identify and d...