Summary
Summary MARKETING 1
- Course
- Institution
This is a summary of chapters 1 -7 of the book Fundamentals of Marketing by Paul Baines. It is an clear, detailed English summary with which I passed my exam in one try. It covers things like the 7P's, Sustainable marketing, Macro, Meso Micro environments, Pestle model, Porter's 5 forces, Boston Bo...
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