Samenvatting
Total Summary Marketing Strategy - UVA - Master
- Vak
- Instelling
Week 1: Introduction Marketing Strategy - Porter(1996), What Is Strategy?, Harvard Business Review, nov-dec, p61-78 Collis&Rukstad (2008), Can you say what your strategy is?, Harvard business review, April, p82 90 - Morgan (2012), Marketing and business performance, Journal of the Academy...
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