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MGT 103 Midterm 1 DeMill Questions and Answers 2024/2025
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QUESTIONS AND ANSWERS
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MGT 103 Midterm 1 DeMill Exam Questions & Revised Correct Answers. Guarantee Pass!!
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MGT 103 Midterm 1 DeMill Exam 
Questions & Revised Correct Answers. 
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4 P's of Marketing - ANSWER : Product, Price, Place, 
Promotion 
Question Marks - ANSWER : Low share of high-growth 
market 
Stars - ANSWER : High share of high-growth market 
Cash Cows - ANSWER : generates large amount of cash 
Dogs - ANSWER : Low share of slow-growth markets 
SWOT analysis - ANSWER : strengths, weaknesses, 
opportunities, threats 
product - ANSWER : features, brand name, packaging, 
se...
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Mgt 103 Demill Midterm 1 Exam Questions & Revised Correct Answers. Guarantee Pass!!
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Mgt 103 Demill Midterm 1 
Exam Questions & Revised 
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What is marketing - ANSWER : Delivering value to 
customers. 
Seeks to: 
Discover needs and wants of customers 
Satisfy them 
Exchange - ANSWER : Money for goods and services 
Requirements for marketing to occur - ANSWER : 1. Two 
or more parties with unsatisfied needs 
2. Desire and ability to satisfy these needs 
3. A way for the parties to communicate 
4. Something to exchange 
How marketing discovers ...
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MGT 103 Midterm 1 DeMill Exam Questions & Revised Correct Answers. Guarantee Pass!!
- Exam (elaborations) • 8 pages • 2024
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MGT 103 Midterm 1 DeMill Exam 
Questions & Revised Correct Answers. 
Guarantee Pass!! 
4 P's of Marketing - ANSWER : Product, Price, Place, 
Promotion 
Question Marks - ANSWER : Low share of high-growth 
market 
Stars - ANSWER : High share of high-growth market 
Cash Cows - ANSWER : generates large amount of cash 
Dogs - ANSWER : Low share of slow-growth markets 
SWOT analysis - ANSWER : strengths, weaknesses, 
opportunities, threats 
product - ANSWER : features, brand name, packaging, 
s...
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MGT 103 Midterm Exam Questions & Revised Correct Answers. Guarantee Pass!!
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MGT 103 Midterm 
Exam Questions & Revised 
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Marketing - ANSWER : interpret the needs and 
wants of customers, communicate solutions, 
facilitate change, decision making is messy and may 
not be "right" answer 
Sales era - ANSWER : 1930s-1970s 
Production era - ANSWER : s 
Marketing concept era - ANSWER : 1950s-2000s 
Customer relationship era - ANSWER : 1980spresent 
marketing concept - ANSWER : identifies needs 
and wants of the customer and provides it...
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MGT 103 Midterm Exam Questions & Revised Correct Answers. Guarantee Pass!!
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MGT 103 Midterm 
Exam Questions & Revised 
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Definition of Marketing - ANSWER : The activity, set of 
institutions, and processes for creating, communicating, 
delivering, and exchanging offerings that have value for 
customers, clients, partners, and society at large. 
Exchange - ANSWER : 
Marketing Concept - ANSWER : Analyze Market 
Opportunities → Select Target Audience → Market 
Research → Formulate the Marketing Mix → Implement & 
Control. 
N...
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MGT 103 Midterm Exam Questions & Revised Correct Answers. Guarantee Pass!!
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MGT 103 Midterm 
Exam Questions & Revised 
Correct Answers. Guarantee Pass!! 
What is marketing? 
the activity, set of institutions, and processes for creating, 
communicating, delivering, and exchanging offerings that have 
value for customers, clients, partners, and society at large. 
marketing is the creation of, discovery of, communication of, and 
delivery of value 
What is exchange? 
the trade of things of value between a buyer and seller so that 
each is better off after the trade 
...
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MGT 103 Final Demill Exam Questions & Revised Correct Answers. Guarantee Pass!!
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MGT 103 Final Demill 
Exam Questions & Revised 
Correct Answers. Guarantee Pass!! 
Four P's - ANSWER : PRODUCT - features, brand name, 
packaging, service, warranty 
PRICE - list price, discounts, allowances, credit terms, payment 
period 
PLACE - advertising, personal selling, public relations, sales 
promotion, direct marketing 
PROMOTION - outlets, channels, coverage, transportation, stock 
levels 
Cohesive marketing program - ANSWER : Also known as an 
integrated marketing program 
...
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MGT 103 Final Demill Exam Questions & Revised Correct Answers. Guarantee Pass!!
- Exam (elaborations) • 12 pages • 2024
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MGT 103 Final Demill 
Exam Questions & Revised 
Correct Answers. Guarantee Pass!! 
Four P's - ANSWER : PRODUCT - features, brand name, 
packaging, service, warranty 
PRICE - list price, discounts, allowances, credit terms, payment 
period 
PLACE - advertising, personal selling, public relations, sales 
promotion, direct marketing 
PROMOTION - outlets, channels, coverage, transportation, stock 
levels 
Cohesive marketing program - ANSWER : Also known as an 
integrated marketing program 
...
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Adv Marketing Mgt Test 2 Questions and Answers Fully solved
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Adv Marketing Mgt Test 2
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