BUAD 332 Study guides, Class notes & Summaries

What is the simple definition of marketing? - ️️managing profitable customer relationships goals of marketing activity - ️️1. Attract new customers by promising superior value 2. Keep and grow current customers by delivering customer satisfaction Define Marketing - ️️A social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Simple Model of the Marketing Process - ️️Creat...

forms of direct marketing - ️️- direct-mail marketing - catalog marketing - telemarketing - direct-response TV marketing - kiosk marketing - new digital techonologies - online marketing - face-to-face selling new digital direct marketing technologies - ️️mobile phone marketing new digital direct marketing technologies example - ️️Prismaxel for mobile marketing and GPShopper click-and-mortar business trends - ️️- almost all traditional companies now have online sal...

Customer value - ️️the customers perception of what they want to have happen in a specific use situation, with the help of a product or service, in order to accomplish a desired purpose or goal. customer satisfaction customer value - ️️= performance =importance 5 key aspects of customer value - ️️1. tradeoff of benefits and sacrifices 2. interaction of both customer and product 3. Relative to competitors, individuals, and situations 4. goal driven by customers desired attr...

Marketing - ️️managing profitable customer relationships Goals of Marketing - ️️1. Attract new customers by promising superior value 2. Keep and grow current customers by delivering customer satisfaction Need - ️️state of felt deprivation (physical, social, individual) Want - ️️a form that a human need takes as shaped by culture, individual personality, and marketers Demand - ️️wants + buying power Market - ️️the set of all actual and potential buyers of a...

BUAD 332- Moon- EXAM 1 Questions with Complete Solutions 100% Verified What is the simple definition of marketing? - Correct Answers managing profitable customer relationships goals of marketing activity - Correct Answers 1. Attract new customers by promising superior value 2. Keep and grow current customers by delivering customer satisfaction Define Marketing - Correct Answers A social and managerial process by which individuals and groups obtain what they need and want through creating...

BUAD 332 Exam 3 Questions with Complete Solutions price (narrow definition) - Correct Answers amount of money charged for a product or service price (broad definition) - Correct Answers sum of all values that customers exchange for the benefits of having or using the product or service internal factors affecting price decisions - Correct Answers - marketing objectives - marketing mix strategies - costs - organizational considerations external factors affecting price decisions - Corr...

BUAD 332 Final Exam Class Examples 100% Correct Example of Marketing in Action JDA, combining direct mail with personalized URL's cost JDA $60,000 but yielded high response rate and $13 million in sales Catalog creates emotional affection Telephone marketing is a big part of direct marketing Direct Marketing Example Case Study: Sweet Truth Dental (Omni-Channel)... pay to be the first website to come up on someone's page Where is direct marketing heading Prism advertisement ...

BUAD 332 - Moon - Exam 1 Questions with Complete Solutions

Marketing - correct answer managing profitable customer relationships Goals of Marketing - correct answer 1. Attract new customers by promising superior value 2. Keep and grow current customers by delivering customer satisfaction Need - correct answer state of felt deprivation (physical, social, individual) Want - correct answer a form that a human need takes as shaped by culture, individual personality, and marketers Demand - correct answer wants + buying power Market - correct ...