mgmt 201 (Mgmt201)
Bucknell University
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Intro to Marketing: Chapter 19
- Textbook notes • 4 pages • 2019
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Chapter 19: Global Market Place
Global Marketing today, deciding how to enter the market, deciding on global marketing program, deciding on global marketing org
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Intro to Marketing: Chapter 19
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Chapter 19: Global Market Place Global Marketing today, deciding how to enter the market, deciding on global marketing program, deciding on global marketing org
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Intro to Marketing: Chapter 20
- Textbook notes • 2 pages • 2019
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Chapter 20: Sustainable Marketing
marketing while being socially and environmentally responsible
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Intro to Marketing: Chapter 20
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Chapter 20: Sustainable Marketing marketing while being socially and environmentally responsible
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Intro to Marketing: Chapter 6
- Textbook notes • 4 pages • 2019
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Chapter 6: Business Markets and buying behavior
business markets, business buying behavior, business buyer decision process, engaging business buyers with digital and social marketing, institutional and government markets
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Intro to Marketing: Chapter 6
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Chapter 6: Business Markets and buying behavior business markets, business buying behavior, business buyer decision process, engaging business buyers with digital and social marketing, institutional and government markets
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