Consumer Behavior

Summery of the lectures (+ literature) 1-12 of Consumer Behavior at Tilburg University. Note that I haven't paid much attention to the literature.

Summary of all lectures of the consumer behavior course. Studies mentioned are elaborately explained!

This is a summary or notes from the video clips of the coarse Consumer Behavior on the Pre-master for Tisem at Tilburg University.

Summary of all the material for the examination of the pre-master Marketing exam from Hoyer's book Consumer Behavior.

This document contains the core principles and examples of the course consumer behavior given by Tony Evans. All relevant images and terms are explained and shown. This will be a great guide to pass the exam!

this document contains all articles necessary to pass the course consumer behavior given by Tony Evans. The literature is extensively explained with examples and results from each study.

This document contains all lectures of the course Consumer Behavior given by Tony Evans. Graphs and results are elaborately explained and examples are given using images of advertisements.

Summary of the lectures and articles of the course Consumer behavior This summary contains the following articles - Everett, J. A. C., Colombatto, C., Chituc, V., Brady, W. J., & Crockett, M. (2020). The effectiveness of moral messages on public health behavioral intentions during the COVID-19 pandemic. - Fox, C. R., & Sitkin, S. B. (2015). Bridging the divide between behavioral science & policy. Behavioral Science and Policy Association. Available online at - Elsen, M., Pieters, R., & Wedel, ...

This summary covers the book Consumer Behavior 7th Edition of the Marketing course at Pre-Master Marketing Management. Additional examples have been added to certain concepts in order to clarify them.