Fundamentals of Marketing notes (1st edition)

Summary of chapters 1,2,4,5,6,8 and 10 from the book fundamentals of marketing. The structure is constructed by the learning objectives per chapter. The italicized paragraph right after the objective announcement is the short summary of the covered materials and the answer to the learning objectives.

A summary of the book fundamentals of marketing chapter 1-2-4-5-6-7. This book is used for the IB studies at Fontys

This summary contains information about the Micro Business Environment (Marketing) lectures of Fontys University of Applied Sciences. Summary of Chapters 1, 2, 4, 5, 6, 7, and 10 of the book Fundamentals of Marketing. ISBN/EAN 8571

This is a summary of chapters 1-7 of the book Fundamentals of Marketing. It is a clear, detailed English summary with which I passed my exam in 1 try. It covers things like the 7P's, market orientation, sustainable marketing, meso, macro, and micro environments, Pestle model, Porter's 5 forces, Boston Box, Swot analysis, Ansoff's growth matrix, customer acquisition process, market segmentation, positioning and the 3 levels of a product. It contains pictures, graphs, and examples to get a bett...

A brief explanation of what is marketing environment and strategies that need to be done and used by the organisation or company to achieve their marketing goals

This document contains a summary of the book fundamentals of marketing and the class powerpoints for the classes micro marketing and micro management. These notes were made for my own exam earlier this year. All credits for the information go to the book and the lecturers

Summary of chapters 1,2,4,5,6,8 and 10 from the book fundamentals of marketing. The structure is constructed by the learning objectives per chapter. The italicized paragraph right after the objective announcement is the short summary of the covered materials and the answer to the learning objectives.

This summary contains information about the Micro Business Environment (Marketing) lectures of Fontys University of Applied Sciences. Summary of Chapters 1, 2, 4, 5, 6, 7, and 10 of the book Fundamentals of Marketing. ISBN/EAN 8571

A summary of the book fundamentals of marketing chapter 1-2-4-5-6-7. This book is used for the IB studies at Fontys

This is a summary of chapters 1-7 of the book Fundamentals of Marketing. It is a clear, detailed English summary with which I passed my exam in 1 try. It covers things like the 7P's, market orientation, sustainable marketing, meso, macro, and micro environments, Pestle model, Porter's 5 forces, Boston Box, Swot analysis, Ansoff's growth matrix, customer acquisition process, market segmentation, positioning and the 3 levels of a product. It contains pictures, graphs, and examples to get a bett...

Brief summary of the book Fundamentals of Marketing by Paul Baines, the first 7 chapters. For the exam of Marketing Principles, year 1 Creative Business at the University of Applied Sciences Utrecht.

This document contains a summary of the book fundamentals of marketing and the class powerpoints for the classes micro marketing and micro management. These notes were made for my own exam earlier this year. All credits for the information go to the book and the lecturers

Introduction to marketing law, ethics, social responsibility and sustainability

An introduction to marketing research

An introduction to the marketing mix (the 7P's)