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Tombs, A. & McColl-Kennedy, J. R. (2003). - Social-servicescape conceptual model
Summary of article "Social-servicescape conceptual model" written by Tombs, A. & McColl-Kennedy, J. R. (2003). The article is from "Marketing Theory, 3(4), 447-475". The aim of the article is the critical reflection of Mary Jo Bitner's servicescape theory.
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- • 8 pages •
Summary of article "Social-servicescape conceptual model" written by Tombs, A. & McColl-Kennedy, J. R. (2003). The article is from "Marketing Theory, 3(4), 447-475". The aim of the article is the critical reflection of Mary Jo Bitner's servicescape theory.
Bitner, M. J. (1992). Servicescapes: the impact of physical surroundings on customers and employees. Journal of Marketing (notes/summary)
Summary of the article "Servicescapes: the impact of physical surroundings on customers and employees" written by Mary Jo Bitner Summary is made from the article from Journal of Marketing, 56(2), 55-71
- Summary
- • 4 pages •
Summary of the article "Servicescapes: the impact of physical surroundings on customers and employees" written by Mary Jo Bitner Summary is made from the article from Journal of Marketing, 56(2), 55-71