Mktg 3340 ch 3 Study guides, Class notes & Summaries

mktg again 3340 Question and answers correctly solved 20244 main classes of consumer products (Ch 10) and why it's important - correct answer 1 convenience (purchases frequently, conveniently, minimal effort) 2 shopping (compares alternatives on criteria like price and #) 3 specialties (makes special effort to search out and buy) 4 unsought (knows ab but does not initially want) important cuz the classification affects which products consumers buy and the mktg strategies used Dif...

MKTG 3340 - Ch. 3 Question and answers 2024 verified to pass marketing environment - correct answer includes the actors and forces outside marketing that affect management's ability to build and maintain successful relationships with target customers macroenvironment - correct answer the larger societal forces that affect the microenvironment - demographic, economic, natural, technological, political, and cultural forces microenvironment - correct answer consists of the actors close to ...

Mktg Again 3340 Final Exam Study Questions 2024. 4 main classes of consumer products (Ch 10) and why it's important - correct answer 1 convenience (purchases frequently, conveniently, minimal effort) 2 shopping (compares alternatives on criteria like price and #) 3 specialties (makes special effort to search out and buy) 4 unsought (knows ab but does not initially want) important cuz the classification affects which products consumers buy and the mktg strategies used Difference ...

mktg again 3340 Review Practice Questions 2024. 4 main classes of consumer products (Ch 10) and why it's important - correct answer 1 convenience (purchases frequently, conveniently, minimal effort) 2 shopping (compares alternatives on criteria like price and #) 3 specialties (makes special effort to search out and buy) 4 unsought (knows ab but does not initially want) important cuz the classification affects which products consumers buy and the mktg strategies used Difference b...

MKTG 3340 - Ch. 3 Prep Exam 2024. marketing environment - correct answer includes the actors and forces outside marketing that affect management's ability to build and maintain successful relationships with target customers macroenvironment - correct answer the larger societal forces that affect the microenvironment - demographic, economic, natural, technological, political, and cultural forces microenvironment - correct answer consists of the actors close to the company that affect its...

MKTG 3340 - Ch. 3 Final Exam 2024. marketing environment - correct answer includes the actors and forces outside marketing that affect management's ability to build and maintain successful relationships with target customers macroenvironment - correct answer the larger societal forces that affect the microenvironment - demographic, economic, natural, technological, political, and cultural forces microenvironment - correct answer consists of the actors close to the company that affect it...

MKTG 3340 - Ch. 5consumer buyer behavior - correct answer the buying behavior of final consumers - individuals and households that buy goods and services for personal consumption factors influencing consumer behavior - correct answer cultural, social, personal, psychological cultural - correct answer culture, subculture, social class social - correct answer groups and social networks, family, roles and status personal - correct answer age and life-cycle stage, occupation, economic si...

MKTG 3340 - Ch. 3marketing environment - correct answer includes the actors and forces outside marketing that affect management's ability to build and maintain successful relationships with target customers macroenvironment - correct answer the larger societal forces that affect the microenvironment - demographic, economic, natural, technological, political, and cultural forces microenvironment - correct answer consists of the actors close to the company that affect its ability to serve ...