Mktg 3104 Study guides, Class notes & Summaries

MKTG 3104 EXAM #3 Qs&As 2024 Marketing Channel - ANS-Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users Middleman - ANS-Any intermediary between the manufacturer and end-user markets Agent or Broker - ANS-Any intermediary with legal authority to act on behalf of the manufacturer Wholesaler - ANS-Any intermediary who sells to other intermediaries, usually to retailers; term usually applies to consu...

MKTG 3104 Exam 2Dynamics of World Trade - correct answer Global Perspective: value of world trade has doubled; products and commodities- 80% of world trade; services- 20%; trade feedback effect; countertrade US Perspective: GDP; Balance of Trade Protectionism Hinders World Trade - correct answer hinders when countries raise prices and limit supply through tariff and quota policies protectionism-> tariffs/quotas-> increase prices/limit supply-> decrease world trade Marketing ...

MKTG 3104 QUESTIONS AND ANSWERS 2023 LATEST UPDATE A GRADE EXAM Because they do so much driving while visiting doctors' offices and hospitals, pharmaceutical sales representatives are often given company cars to drive. When a pharmaceutical company like Merck is preparing to purchase new company cars, sales reps' feedback will be sought on car models and features, but the final decision will be made by higher levels of management. What role(s) do the sales reps play in the buying center? ...