Mkt 315 quiz Study guides, Class notes & Summaries

MKT 315 Quiz 5Communication process - correct answer source message receiver feedback noise Media - correct answer refers to the way messages are delivered to target audiences and increasingly, back to companies and among audiences What is the channel step in the communication process and definition? - correct answer media the way messages are sent and returned back to the source and receiver What do all marketing communication areas use? - correct answer a variety of media t...

MKT 315 Quiz 5 questions and answer verified 2024

MKT 315 TOPIC 5 QUIZ LATEST 2023-2024 ACCURATE SUMMERWINTER SESSION GRADED A

Because of ----, businesses are forced to be competitive:  Both internet and E-commerce 2 Milton Friedman’s famous maxim, paraphrased: The social responsibility of business is to:  Make a profit  3 An income gained from business activities, this term means the gross (before taxes, expenses, etc.):

Because of ----, businesses are forced to be competitive:  Both internet and E-commerce 2 Milton Friedman’s famous maxim, paraphrased: The social responsibility of business is to:  Make a profit  3 An income gained from business activities, this term means the gross (before taxes, expenses, etc.):  Revenue  4 The point with the largest vertical distance between the total revenue and total costs represents the point at which:  Production is optimized and profit...

MKT-315 - Quiz 1Which is NOT a key strategic decision in formulating a marketing plan? 1. Choosing the target market 2. Identifying distinctive competencies 3. Creation of the logo and tagline 4. Identification of the situation - correct answer Creation of the logo and tagline Which of the following key perspectives is not considered while performing the situation analysis? 1. Customers 2. Suppliers 3. Competitors 4. Company - correct answer Suppliers Which is helpful for the mar...

MKT-315 Quiz 3Some of the reasons that make people decide what to buy are: 1. Personal, situational, psychological, and social interactions 2. Personal, emotional, affection, and social interactions 3. Psychological, awareness, situational 4. Rage, personal and social interactions - correct answer 1. Personal, situational, psychological, and social interactions What are the factors Influencing Consumer Behavior Economic Factor: 1. Psychology, Demographic, Competitiveness 2. Psychol...

MKT 315 Topic 3 Quiz (Three Versions) Combined 100% Correct Answers. MKT 315 Week 3 Quiz (Version 1). Topic 3 Quiz is a multiple-choice quiz that covers Chapter 3. This is a timed quiz lasting 15 minutes. The factors that include demographics, culture, and subcultures are known as: Sociocultural factors Which purchases usually involve a more complex process: New buy Some of the reasons that make people decide what to buy are: Personal, situational, psychological, and social interactions ...