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Global marketing mix
- Summary • 11 pages • 2018
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This paper discusses the notion that consumer tastes become similar around the world and explain what would be the effect of this on a company trying to develop a global marketing mix.
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International marketing exam period four (Global Marketing, Hollensen)
- Summary • 31 pages • 2017
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Summary for the subject International Marketing, second year. The summary consists of the text and images from the book Global Marketing of Svend Hollensen. The summary was made using teachers' powerpoint presentations, so the main topics. Each chapter lists which sections need not be learned, so they are not included in the summary. Finally, the part of chapter 19 is not complete, so read that chapter again from the book. Summary is in English, including a glossary with a number of terms in al...
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International Marketing exam (Answers)
- Exam (elaborations) • 5 pages • 2018
- Available in package deal
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This is the practice exam of International Marketing from the G-cluster of the Small Business and Retail Management (Entrepreneurship and Retail Management) course. In this document the answers have been priced. Do you want separate documents so that you can also learn the questions without the answers? Then also take the version "ask" or buy a bundle.
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international marking management powerpoint
- Exam (elaborations) • 37 pages • 2018
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- $9.80
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simple notes on IMM
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Summary International marketing Minor Latin american business studies term 2
- Summary • 37 pages • 2018
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- $5.00
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Summary of the chapters you need to know for the exam in term 2. The most important subjects are marked with red color.
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Summary International Marketing
- Summary • 58 pages • 2017
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Summary of the book 'Global Marketing' by Svend Hollensen. The summary contains each chapter that needs to be studied for the exam. Furthermore, every lecture has been processed in the summary. Includes graphs, tabels and other necessary visual material.
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pricing
- Exam (elaborations) • 4 pages • 2018
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- $10.45
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International Enterprise 2, examweek 2, tasks 6 - 9
- Summary • 46 pages • 2018
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- $6.67
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This summary exists of all information needed for examweek 2 for IEN, International Enterprise. It consists of the required chapters of the book from Hollensen and all other literature.
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Summary chapter 1, 2, 3, 4, 6 Global Marketing - Hollensen
- Summary • 35 pages • 2017
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- $7.23
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Clear summary chapters 1, 2, 3, 4, 6 (35 pages)

Global Marketing - Hollensen.

Structured/including different tables and figures.
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Multiple choice questions
- Answers • 13 pages • 2017
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- $3.89
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All multiple choice questions of the book
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