Mnm2601 marketing management Study guides, Class notes & Summaries

Looking for the best study guides, study notes and summaries about Mnm2601 marketing management? On this page you'll find 29 study documents about Mnm2601 marketing management.

All 29 results

Sort by

MNM2061 Assignment 05 Answers- 2023
  • MNM2061 Assignment 05 Answers- 2023

  • Exam (elaborations) • 4 pages • 2023
  • Questions and answers for 100% pass.
    (0)
  • $5.93
  • + learn more
MNM2601 - Orientation to Markets Summary notes
  • MNM2601 - Orientation to Markets Summary notes

  • Summary • 6 pages • 2023
  • LEARNING OUTCOMES: After studying this unit you will be able to explain:  Orientation to markets  Production orientation  Sales orientation  Marketing orientation (pure marketing concept)  Societal marketing orientation  Relationship marketing
    (0)
  • $2.99
  • + learn more
The Buying Decision Making Process Summary notes
  • The Buying Decision Making Process Summary notes

  • Summary • 13 pages • 2023
  • LEARNING OUTCOMES After studying this unit you should be able to: Analyse, step by step, the decision making process and indicate what happens after a product or service has been purchased. Indicate how buyers take decisions in the industrial purchasing process. Explain how consumer buyer behaviour differs from business buying behaviour.
    (0)
  • $2.99
  • + learn more
MNM2601 - The Marketing Environment Summary notes
  • MNM2601 - The Marketing Environment Summary notes

  • Summary • 9 pages • 2023
  • LEARNING OUTCOMES Learners should be able to: Explain the composition and functioning of the marketing environment Illustrate the effect of the microenvironment on an organisation Illustrate the effect of the market environment on an organisation Illustrate the effect of the macro-environment of an organisation Conduct a SWOT analysis for an organisation
    (0)
  • $2.99
  • + learn more
MNM2601 - Marketing Information Summary notes
  • MNM2601 - Marketing Information Summary notes

  • Summary • 8 pages • 2023
  • LEARNING OUTCOMES Learners should be able to: Explain the information needed by marketing management in order to make effective decisions. Explain the components of a marketing information system and the interaction between these components. Illustrate the use of marketing research Explain the meaning of market potential sales forecasting and the methods to carry these out
    (0)
  • $2.99
  • + learn more
MNM2601 - Market Potential & Sales Forecasting Summary notes
  • MNM2601 - Market Potential & Sales Forecasting Summary notes

  • Summary • 5 pages • 2023
  • LEARNING OUTCOMES After studying this unit you should be able to identify the following: Market potential and sales forecasting Market and sales potential Market and sales forecasting
    (0)
  • $2.99
  • + learn more
MNM2601 - Marketing Research Summary Notes
  • MNM2601 - Marketing Research Summary Notes

  • Summary • 12 pages • 2023
  • LEARNING OBJECTIVES After completing this study unit you should be able to: Explain the importance of information to the company and its understanding of the market place. Outline the steps in the marketing research process.
    (0)
  • $2.99
  • + learn more
MNM- Integrated Marketing Summary
  • MNM- Integrated Marketing Summary

  • Summary • 10 pages • 2023
  • Learning outcomes: After completing this study unit you should be able to: Demonstrate an understanding of all the activities involved in integrated marketing
    (0)
  • $2.99
  • + learn more
MNM2601 - Market Targeting Summary Notes
  • MNM2601 - Market Targeting Summary Notes

  • Summary • 13 pages • 2023
  • LEARNING OUTCOMES On completion of this study unit you should be able to: Explain what is meant by the term "target marketing" Suggest factors that should be considered when selecting a target market Explain the concept of product positioning Discuss the positioning process Describe the positioning methods that marketers can pursue in practice
    (0)
  • $2.99
  • + learn more
MNM2601 - MARKETING SEGMENTATION, TARGETING & POSITIONING - SUMMARY NOTES
  • MNM2601 - MARKETING SEGMENTATION, TARGETING & POSITIONING - SUMMARY NOTES

  • Summary • 14 pages • 2023
  • Learning outcomes On completion of this unit you should be able to: Demonstrate an understanding of the concepts of market segmentation, targeting and positioning. Illustrate how the bases for segmenting consumer markets can be used to identify possible market segments.  Explain the process of market targeting.  Explain the factors involved in product positioning.
    (0)
  • $2.99
  • + learn more