Social-servicescape Study guides, Class notes & Summaries
Looking for the best study guides, study notes and summaries about Social-servicescape? On this page you'll find 3 study documents about Social-servicescape.
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MKT-315 Questions and Answers {Reviewed}
- Exam (elaborations) • 10 pages • 2023
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MKT-315 Questions and Answers {Reviewed} 
In the product life cycle, the stage often involves a high-level of promotional effort: 
 
Growth 
Maturity 
Preproduct introduction 
Introduction 
Introduction Stage 
 
 
 
When a telemarketer calls to sell a consumer life insurance, the last question asked is what category the person's household income falls into (less than $50,000 to $99,000; and $100,000 and over). When the telemarketer asks about household income, this indicates the firm is using w...
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GCU MKT-315 Questions with Complete Solutions
- Exam (elaborations) • 3 pages • 2023
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GCU MKT-315 Questions with Complete Solutions 
Ansoff Matrix 
business tool that assesses four key considerations when determining the right marketing strategy 
 
 
 
Consumer behavior 
viewed through four lenses: situational, personal, sociocultural and psychological 
 
 
 
demographic segmentation 
narrows the market by characteristics of possible consumers: age, gender, income, ethnicity 
 
 
 
Marketing Mix 
Product, Price, Place, Promotion (Four P's) 
 
 
 
Modified Rebuy 
a business buyi...
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Tombs, A. & McColl-Kennedy, J. R. (2003). - Social-servicescape conceptual model
- Summary • 8 pages • 2018
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Summary of article "Social-servicescape conceptual model" written by Tombs, A. & McColl-Kennedy, J. R. (2003).

The article is from "Marketing Theory, 3(4), 447-475".

The aim of the article is the critical reflection of Mary Jo Bitner's servicescape theory.
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