E-marketing Study guides, Class notes & Summaries
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Popular textbooks 'E-marketing' · Show all (5) Hide
E-Marketing in the South African context
1 documents
Handbook on e-marketing for tourism destinations
World Tourism Organization, European Travel Commission
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Samenvatting alle artikelen Youth and Sexuality (201800003) 2022/2023
- Summary • 54 pages • 2023
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Dit is een Engelse samenvatting van alle literatuur van youth & sexuality geschreven in 2023. Alle artikelen voor het tentamen zitten erin: 
 
Bullough, V. L. (1998). Alfred Kinsey and the Kinsey Report: Historical 
overview and lasting contributions. The Journal of Sex Research, 35(2), 127-131. 
Laan, E., Klein, V., Werner, M., Van Lunsen, R. H. W., & Janssen, E. (2021). In pursuit of pleasure: A biopsychosocial perspective on sexual pleasure and gender. International Journal of Sexual Health, ...
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COM3701 Assignment 1 (COMPLETE ANSWERS) Semester 1 2024 - DUE 26 March 2024
- Exam (elaborations) • 12 pages • 2023 Popular
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COM3701 Assignment 1 (COMPLETE ANSWERS) Semester 1 2024 - DUE 26 March 2024 100% TRUSTED workings, explanations and solutions. for assistance Whats-App 0.6.7..1.7.1..1.7.3.9 ........................................ QUESTION 1 
QuantumE is an online retail shop that supplies business and home electronic gadgets. QuantumE, which uses e-commerce as its main platform, has the potential to have its products exposed to global customers; and has recently explored some of the best marketing communicatio...
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Samenvatting Online marketing Edubook CE E-marketing (NL) 2023/2024
- Summary • 40 pages • 2023
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Samenvatting met alle nuttige plaatjes van het Edubook CE E-marketing (NL). Voor het vak Online marketing.
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Samenvatting Direct Marketing & e-Marketing
- Summary • 122 pages • 2023
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Samenvatting gemaakt door 3 studentes uit de master Communicatiewetenschappen - Strategische Communicatie (academiejaar 2022-2023). Dit is een samenvatting van het vak Direct Marketing & e-Marketing gegeven door prof. Walrave. Het document is een samenvoeging van Powerpoints, notities gemaakt tijdens lessen/gastcolleges en informatie uit cursussen. Behaald cijfer met deze samenvatting: 13/20.
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Marketing for Pre-master Summary Midterm 2 Chapter 7 to 14
- Summary • 30 pages • 2024
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A summary of the book Hoyer/MacInnis/Pieters' Consumer Behavior, 8th Edition which is required to study for the course Marketing for pre-master when following the pre master Marketing Management at Tilburg University. The chapters 7 until 14 are summarised which are required to know for the second mid term of the course.
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Summary Marketing for Pre-master Midterm 1 Chapter 1 - 6
- Summary • 34 pages • 2024
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A summary of the book Hoyer/MacInnis/Pieters' Consumer Behavior, 8th Edition which is required to study for the course Marketing for pre-master when following the pre master Marketing Management at Tilburg University. The chapters 1 until 6 are summarised which are required to know for the first mid term of the course.
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Exam (elaborations) MNM3714 - E-Marketing (MNM3714) ASSIGNMENT 1 SEMESTER 2 YEAR 2022
- Exam (elaborations) • 11 pages • 2022
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Exam (elaborations) MNM3714 - E-Marketing (MNM3714)
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Test Bank for Essentials of Marketing, 18th Edition by Cannon Perreault
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Test Bank for Essentials of Marketing 18e 18th Edition by Joseph Cannon, William Perreault and E. Jerome McCarthy. Full Chapters test bank included (Ch 1 to 19) 
 
Chapter 1: Marketing's Value to Consumers, Firms, and Society 
 
Chapter 2: Marketing Strategy Planning 
 
Chapter 3: Evaluating Opportunities in the Changing Market Environment 
 
Chapter 4: Focusing Marketing Strategy with Segmentation and Positioning 
 
Chapter 5: Final Consumers and Their Buying Behavior 
 
Chapter 6: Busine...
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Test Bank for E-Commerce 2023, 17th Edition by Kenneth C. Laudon
- Exam (elaborations) • 295 pages • 2023
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Test Bank for E-Commerce 2023: Business, Technology, Society, 17th edition 17e by Kenneth C. Laudon, Carol Guercio Traver. ISBN 2208 
 
Full Chapters test bank included 
 
PART I: INTRODUCTION TO E-COMMERCE 
The Revolution is Just Beginning 
E-commerce Business Models and Concepts 
PART II: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE 
E-commerce Infrastructure: The Internet, the Web, and the Mobile Platform 
Building an E-commerce Presence: Websites, Mobile Sites, and Apps 
E-commerce Security and ...
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Test Bank for Contemporary Marketing, 19th Edition by Louis E. Boone
- Exam (elaborations) • 637 pages • 2023
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Test Bank for Contemporary Marketing 19e 19th Edition by Louis E. Boone, David L. Kurtz. Full Chapters test bank are included - Chapter 1 to 18 
 
Part I: DESIGNING CUSTOMER-ORIENTED MARKETING STRATEGIES. 
1. Marketing: The Art and Science of Satisfying Customers. 
2. Strategic Planning in Contemporary Marketing. 
3. The Marketing Environment, Ethics, and Social Responsibility. 
4. E-Business: Managing the Customer Experience. 
5. Social Media: Living in the Connected World. 
Part II: UNDERSTAN...
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Summary textbook Marketing for Pre-master
- Summary • 40 pages • 2022
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This summary is written for the course “Marketing for Pre-Master” during the semester Fall-2021 of the Pre-Master Marketing Analytics and Marketing Management. The base for this summary is the 
textbook “Consumer Behavior” by Hoyer, Macinnis and Pieters used throughout the course. This document contains a summary of chapter 1 to 14, in the order given during the course.
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Test Bank for Integrated Advertising, Promotion, and Marketing Communications, 9th Edition by Kenneth E Clow
- Exam (elaborations) • 762 pages • 2022
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Test Bank for Integrated Advertising, Promotion, and Marketing Communications 9e 9th Edition by Kenneth E Clow, Donald E Baack. 
 
ISBN-13: 4345 
 
Full Chapters test bank included 
 
PART 1: THE IMC FOUNDATION 
Integrated Marketing Communications 
Brand Management 
Buyer Behaviors 
The IMC Planning Process 
PART 2: IMC ADVERTISING TOOLS 
Advertising Campaign Management 
Advertising Design 
Traditional Media Channels 
PART 3: DIGITAL AND ALTERNATIVE MARKETING 
Digital and Mobile Marketing 
Socia...
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