Bus2010s Study guides, Class notes & Summaries

A basic summary, focusing on the key concepts from the BUS2010S (Marketing 1) course notes. It is easy to understand, includes visual diagrams and ideal for test/exam preparation. The following sections are covered: Understanding Marketing, Marketing Strategies, The Marketplace, Managing Marketing Information, Consumer Behaviour and Decision-Making Process, Drivers of Consumer Behaviour, STP, Marketing Mix, Marketing Plans, and Introduction to Retail Marketing.

These notes will include all the sections for Marketing 1, including the Marketing Process, Marketing Strategies, the Marketing Myopia, Brand Management, The Marketplace, Consumer Behaviour and Design-Making Process, STP, The South African Consumer, Product Management, Pricing Strategies, Place and Distribution and Promotion. It is a summary of ALL the lectures, as well as the readings on the Marketing Myopia.

These notes will include all the sections for Marketing 1, including the Marketing Process, Marketing Strategies, the Marketing Myopia, Brand Management, The Marketplace, Consumer Behaviour and Design-Making Process, STP, The South African Consumer, Product Management, Pricing Strategies, Place and Distribution and Promotion. It is a summary of ALL the lectures, as well as the readings on the Marketing Myopia.

Marketing I Summary Notes

A complete set of notes for the Introduction to Marketing (Marketing 1) course taught to second and third years in the Faculty of Commerce at the University of Cape Town.

Summary of textbook with lecture notes incorperated into summary Textbook D Collier-Reed and K Lehmann (eds) Basic Principles of Business Law (2nd ed; 2010)

Summary of textbook Insovency chapter with lecture notes incorperated into summary Textbook D Collier-Reed and K Lehmann (eds) Basic Principles of Business Law (2nd ed; 2010)

textbook and lecture summary of the Insurance section Textbook D Collier-Reed and K Lehmann (eds) Basic Principles of Business Law (2nd ed; 2010)

textbook and lecture summary of the methpds of payment section Textbook D Collier-Reed and K Lehmann (eds) Basic Principles of Business Law (2nd ed; 2010)