Mkg Study guides, Class notes & Summaries

Chapter 11: Pricing Strategy, MKGT 351 chpt 20, Marketing 351: ch 21 Setting Prices, Chapter 20 Quiz Questions, MKT 300 Exam 3- Ch. 12, Chapter 19 Marketing Final, MKT321_CH20, Chap 19 Practice Questions, Foundations of Marketing Ch. 15, Mktg chapter....

A. Market shares. Through a compilation of banners in the data. - Answer-Which of the following analytics is NOT available in retailer POS data? A. Market shares. Through a compilation of banners in the data. B. All of these analytics are available in retailer POS data. C. Trends. Through time variations available in the data. D. Sales and profit analysis. Through total store, aisle, department, brand, and segment. E. Shopper insights. Through transactional and shopping basket data. A....

D. Cannibalization - Answer-A Retailer introduces a new item in Category A that causes Category B buyers to switch their purchases from Category A to Category B. What is this an example of? A. Brand extension B. Incremental contribution C. Product Line extension D. Cannibalization True (space planning) - Answer-True or false? When you're completing an assortment and space planning project, it's best to import the item level data directly into the POG software. D. All of these are j...

C. Total $ sales - Answer-Total # of Buyers X $ Per Buyer = A. penetration B. $ Share of requirements C. Total $ sales D. Buying rate A. All of these answers are correct - Answer-Which one of the following constitutes a limitation of Consumer Panel data? A. All of these answers are correct B. Club or warehouse purchases (if consumers purchase products for business, groups, or associations). C. Missed trips (if Consumers forget to record or Scan impulse or instant consumable purchas...

1. Using the following retail POS data, which of the following statements is most accurate when comparing MillerCoors trends at the single store vs. store cluster? - Answer-Answer: For the latest four weeks, the single store trend is nearly equal to the cluster trend. The single store trend shows the MillerCoors is up 11.4% and the store cluster is up 11.5%. 2. Which of the following BEST explains how to analyze the results of an in-store test? - Answer-Answer: Calculate the change in sales b...

T or F A branded product costs more than a generic bend because the branded product is advertised more widely - Answer-true T or F Many mkg researchers test-market brand names before advertising and promoting them - Answer-true T or F Brand extensions are the way the consumers see the brand as compared to competitive brands - Answer-false T or F Brand preference involves a consumer insisting on "their" brand and will not accept a substitute. - Answer-false T or F a private brand is...

CMKG - CPCM Assortment Analysis

CMKG - CPCM Syndicated Panel Data

CMKG - CPCM Syndicated Store Level Data

CMKG CPCM Mini Exams