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Best selling Integrated Marketing Communications notes
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Chapter 1 - Integrated Marketing Communications questions with correct answers
- Exam (elaborations) • 8 pages • 2023 Popular
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What is Integrated Marketing Communications (contemporary definition) - Answer -ongoing process of coordinating various parts of the promotional mix that communicate with a firm's customers 
 
-Advertising - communicates the brand idenity and equity 
 
What are the benefits of an IMC plan? - Answer -presents synergy among processes 
-provides different methods of funding/copmensation 
-it is a two way street of marketing 
 
What is the goal of the IMC plan? - Answer -generate short-term returns...
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Integrated Marketing Communications (IMC) Final Exam questions with correct answers
- Exam (elaborations) • 23 pages • 2023 Popular
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Sales promotions and characteristics - Answer Any incentive that is additional to the basic benefits provided by the brand and temporarily changes its perceived price or value 
-Short-term oriented 
-Capable of influencing behavior b/c it offers buyers superior value and can make them feel better about the buying experience 
 
Sales promotions examples - Answer Consumer: samples, coupons, premiums, contests, sweepstakes, etc. 
 
Trade: buying allowances, push money, advertising allowances, ...
Newest Integrated Marketing Communications summaries
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Integrated Marketing Communications (IMC) Bundle
- Package deal • 11 items • 2023 New
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- $33.99
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Integrated Marketing Communications (IMC) Bundle
-
Integrated Marketing Communications (IMC) Final Exam questions with correct answers
- Exam (elaborations) • 23 pages • 2023 New
- Available in package deal
-
- $13.49
- + learn more
Sales promotions and characteristics - Answer Any incentive that is additional to the basic benefits provided by the brand and temporarily changes its perceived price or value 
-Short-term oriented 
-Capable of influencing behavior b/c it offers buyers superior value and can make them feel better about the buying experience 
 
Sales promotions examples - Answer Consumer: samples, coupons, premiums, contests, sweepstakes, etc. 
 
Trade: buying allowances, push money, advertising allowances, ...
-
Chapter 1 - Integrated Marketing Communications questions with correct answers
- Exam (elaborations) • 8 pages • 2023 New
- Available in package deal
-
- $12.49
- + learn more
What is Integrated Marketing Communications (contemporary definition) - Answer -ongoing process of coordinating various parts of the promotional mix that communicate with a firm's customers 
 
-Advertising - communicates the brand idenity and equity 
 
What are the benefits of an IMC plan? - Answer -presents synergy among processes 
-provides different methods of funding/copmensation 
-it is a two way street of marketing 
 
What is the goal of the IMC plan? - Answer -generate short-term returns...
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