Summary
Summary Marketing Communications: An European Perspective : Chapters 6,11,13 and 16
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Summary of sections 6,11,13 and 16 (in addition to other summaries of the book that are already online). Summary was made of the book "Marketing Communications: An European perspective 5th Edition" - Patrick De Pelsmacker, Magggie Geuens and Joeri Van Den Bergh
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