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MSc Marketing Intelligence summaries (multiple courses)
Summaries of multiple courses - MSc Marketing Intelligence (University of Groningen)
[Show more]Summaries of multiple courses - MSc Marketing Intelligence (University of Groningen)
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Uitgebreide samenvatting van de hoofdstukken 2/3/5/6/8/9/11/12/15/16/17/21 van dit boek. Theorieën worden helder uiteengezet in de samenvatting en onderbouwd met praktijkgericht, marketinggerelateerde voorbeelden en verwijzingen naar figuren ih boek
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Add to cartUitgebreide samenvatting van de hoofdstukken 2/3/5/6/8/9/11/12/15/16/17/21 van dit boek. Theorieën worden helder uiteengezet in de samenvatting en onderbouwd met praktijkgericht, marketinggerelateerde voorbeelden en verwijzingen naar figuren ih boek
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Alle artikelen van Customer Management samengevat (19 pagina's) plus een overzicht van alle abstracts (6 pagina's).
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Add to cartAlle artikelen van Customer Management samengevat (19 pagina's) plus een overzicht van alle abstracts (6 pagina's).
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Leeflang et al., Chapter 1 + 2 (2014) Blattberg et al. Chapter 17 ( 2009) Risselada, Verhoef & Bijmolt (2010): Staying Power of Churn Prediction Models. Guadagni and Little (1983): A Logit Model of Brand Choice Calibrated on Scanner Data etc. 
 

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Add to cartLeeflang et al., Chapter 1 + 2 (2014) Blattberg et al. Chapter 17 ( 2009) Risselada, Verhoef & Bijmolt (2010): Staying Power of Churn Prediction Models. Guadagni and Little (1983): A Logit Model of Brand Choice Calibrated on Scanner Data etc. 
 

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