Principles of Marketing

Hey everyone, this is my summary of the book Principles of Marketing the 17th (global edition) by Kotler. It includes chapter 1,2,3,5,7,18 (I followed the exam material from my university). All information is from the book and images contain sources. I hope that I can broaden your knowledge of the Principles of Marketing and help you with a good grade ;). Hope it helps!

• Referat
•  • 40 sider • 
• Af  ianmatthewsollie

Samenvatting van het boek Principles of marketing van Kotler hoofdstuk 1 tm 5, 7, 9 tm 12 en 14 in het engels. I received a 8.6

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•  • 32 sider • 
• Af  Tessabodenstaff

Complete summary of marketing in the module Guest Experience (IHM year 1). This summary also includes really useful sample questions (open and multiple choice) including answers. I summarized everything (Principles of Marketing, intercultural marketing, sustainability) and learned with this summary, which got me an 8,6 on the test.

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•  • 42 sider • 
• Af  emmakiewiet1999

A summary of the lessons and lectures, the marketing course, in the first quarter of year 2 of the course 'International Business and Management Studies' at Avans Hogeschool. The book used is 'Phillip Kotler - Principles of Marketing, European edition'.

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•  • 16 sider • 
• Af  ninangkotta

Summary of mandatory chapters of the course Marketing, with very easy clarifying graphs and schemes

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•  • 84 sider • 
• Af  ivomartens

Marketing Summary for Year 1, Quarter 4. Covers all the learning materials for Avans Hogeschool IBMS

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•  • 12 sider • 
• Af  simonesnepvangers

This is a summary of 'Principles of Marketing', global edition, written by Philip Kotler and Gary Armstrong. It's from the 17th (latest) edition with ISBN: 9781292220178. It contains all terms which are bold in the book (also bold in the summary) and most additional terms which are cursive (also cursive in the summary) from the chapters 1 - 3, 5, and 7-18. I use many enumerations in my summaries and fewer visual clearifications. Personally, I love to test my obtained knowledge by using Quizlet, ...

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•  • 39 sider • 
• Af  jmbrouwer

Summary of the book: Principles of marketing Chapters included: 1-3, 5-10, 12-14 All you need to know for cases and exams at the HvA all English

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•  • 38 sider • 
• Af  zoee1996

This document provides you with everything discussed during the lectures and training. So, not only the slides/figures and pictures. Additionally, the explanation of each and every slide. This document also includes the self-test with answers. In short, this is everything you need for the exam.

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•  • 26 sider • 
• Af  josjemachielsen

A complete summary of the subject Marketing of Quarter 1 Year 2 of the International Business study program at Avans Hogeschool. Corresponding book: Principles of Marketing, 7th European Edition, Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy, ISBN: 978-1-292-09289-8

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•  • 23 sider • 
• Af  qsd12

all 12 chapter of the book "Marketing Principles" available at Edumundo

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•  • 37 sider • 
• Af  tessabeverdam1

Summary Endterm Marketing for E&BE. Based on Kotler and Armstrong Seventeenth Edition. Chapters 8,9,10,11,12,14,15,16, 19.

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•  • 19 sider • 
• Af  claudiadewit08

Summary of the book 'principles of marketing', chapters 1/2/3/8/10/12/14/20. Course marketing in the first year of IB at Avans

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•  • 8 sider • 
• Af  JaelaBoot

This is a summary of the book Principles of Marketing by P. Kotler and G. Armstrong. The edition used for this summary is the 17th edition. The chapters sumarised are 1, 2, 7, 16 and 17.

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•  • 28 sider • 
• Af  Jesper1015

Summary of the entire Marketing test during the Guest Experience Module. Content: Introduction to marketing Company and marketing Markets and buying behaviour Customer driven marketing strategy Marketing mix product Communicating Customer Value: Integrated Marketing Communications Strategy Pricing: Understanding and Capturing Customer Value Marketing Channels Environment Intercultural Management Online Reputation Management Sustainability

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•  • 42 sider • 
• Af  tessdroelofs

Summary of Principles of Marketing chapter 1, 2, 3, 4, 5, 7, 9, 10, 12. Summary of all workshops and lectures given @ hotelschool Emmen.

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•  • 29 sider • 
• Af  studentmarloes

A clear summary of the marketing test in Guest Experience.

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•  • 20 sider • 
• Af  jennie1998

A summary of the book Principles of Marketing chapter 14. The summary is written in understandable English and explained as thoroughly as possible. Pictures are added to make the summary more understandable. Good luck with studying and don't hesitate to send a message in case any questions occur!

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•  • 8 sider • 
• Af  claudiaketelaar

This is a Summary of Principles of Marketing by P. Kotler and G. Armstrong. The edition used for this summary is the 17th. The chapters summarised are 3, 5, 7 and 19.

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•  • 8 sider • 
• Af  Jesper1015

This is a Summary of the book Principles of Marketing by P. Kotler and G. Armstrong. The edition used for this summary is the 17th. The chapters summarised are 7, 8, 14 and 17.

• Referat
•  • 12 sider • 
• Af  Jesper1015