Principles of Marketing
Dr. Philip T. Kotler, Gary Armstrong
9781292220178
Principles of Marketing Summary
Hey everyone, this is my summary of the book Principles of Marketing the 17th (global edition) by Kotler. It includes chapter 1,2,3,5,7,18 (I followed the exam material from my university). All information is from the book and images contain sources. I hope that I can broaden your knowledge of the Principles of Marketing and help you with a good grade ;).
Hope it helps!
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Book: Phillip Kotler – Principles of Marketing, European edition, Summary Y2Q1
A summary of the lessons and lectures, the marketing course, in the first quarter of year 2 of the course \'International Business and Management Studies\' at Avans Hogeschool. The book used is \'Phillip Kotler - Principles of Marketing, European edition\'.
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Y2Q1 Marketing summary IBMS/IB Avans Hogeschool
A complete summary of the subject Marketing of Quarter 1 Year 2 of the International Business study program at Avans Hogeschool. Corresponding book: Principles of Marketing, 7th European Edition, Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel Piercy, ISBN: 978-1-292-09289-8
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Principles of marketing MMF
Summary of the book: Principles of marketing
Chapters included: 1-3, 5-10, 12-14
All you need to know for cases and exams at the HvA
all English
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In the summary, I combined the chapters from the book with the content discussed during the lectures and the trainings. Good luck :)
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Summary first 9 chapters Kotler and Armstrong: Principles of Marketing for the midterm of the course Marketing I at Vrije Universiteit Amsterdam
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