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Marketing Management notes (15th edition)
Philip Kotler, Kevin Lane Keller - ISBN: 9781292092621
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View all 43 notes for Marketing Management, written by Philip Kotler, Kevin Lane Keller. All Marketing Management notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing Management summary or other study material that matches your study style perfectly, and studying will be a breeze.
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Samenvatting van hoorcolleges/powerpoints inclusief (verplichte) aanvulling uit het boek.
- Summary
- • 41 pages •
Samenvatting van hoorcolleges/powerpoints inclusief (verplichte) aanvulling uit het boek.
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf
- Exam (elaborations)
- • 207 pages •
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf
Includes the summary of the Marketing Management book and other course material. This is all relevant theory for this course. The summary is elaborate and can therefore be used as a substitute for reading the book. Main book: Marketing Management. Chapter 1-6, 9-11, 16, 19-22
- Summary
- • 82 pages •
Includes the summary of the Marketing Management book and other course material. This is all relevant theory for this course. The summary is elaborate and can therefore be used as a substitute for reading the book. Main book: Marketing Management. Chapter 1-6, 9-11, 16, 19-22
Marketing (Management) - Article overview
- Summary
- • 23 pages •
Marketing (Management) - Article overview
Aantekeningen van de vijf hoorcolleges van het vak Marketing aan de Universiteit van Amsterdam. De tekst is vooral geschreven in het Engels, maar bevat ook veel informatie in het Nederlands. Het document is opgesteld in studiejaar 2017/2018 en bevat 17 pagina's. Een compleet overzicht van de informatie uit hoorcollege slides die aangevuld zijn met uitleg van de docent.
- Summary
- • 17 pages •
Aantekeningen van de vijf hoorcolleges van het vak Marketing aan de Universiteit van Amsterdam. De tekst is vooral geschreven in het Engels, maar bevat ook veel informatie in het Nederlands. Het document is opgesteld in studiejaar 2017/2018 en bevat 17 pagina's. Een compleet overzicht van de informatie uit hoorcollege slides die aangevuld zijn met uitleg van de docent.
Detailed chapter summary of Chapter 7 in Marketing Management, 3rd Edition (2016) by Kotler, Keller, Brady, Goodman, Hansen.
- Summary
- • 8 pages •
Detailed chapter summary of Chapter 7 in Marketing Management, 3rd Edition (2016) by Kotler, Keller, Brady, Goodman, Hansen.
this lecture notes useful for BBA or MBA students studying marketing management, gives basic understanding of marketing concepts
- Class notes
- • 8 pages •
this lecture notes useful for BBA or MBA students studying marketing management, gives basic understanding of marketing concepts
Select one of the three case studies listed below, which can be found in your textbook. Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research. Option 3: Best Buy 1. What were the keys to Best Buy’s success? How have they differentiated themselves? 2. What pricing model has Best Buy adopted? 3. What are the challenges it faces in today’s retail environment from both ...
- Case
- • 5 pages •
Select one of the three case studies listed below, which can be found in your textbook. Evaluate the case of your choice, and respond to each of the questions below using both theory and practical managerial thinking as well as supporting research. Option 3: Best Buy 1. What were the keys to Best Buy’s success? How have they differentiated themselves? 2. What pricing model has Best Buy adopted? 3. What are the challenges it faces in today’s retail environment from both ...
Consumer behaviour notes from a highly prestigious business school, in fact, the first business school ever established. The material is from a BSc in management course, it contains material for the final exam, covering everything in consumer behaviour. This is a first semester course material.
- Summary
- • 3 pages •
Consumer behaviour notes from a highly prestigious business school, in fact, the first business school ever established. The material is from a BSc in management course, it contains material for the final exam, covering everything in consumer behaviour. This is a first semester course material.
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf
- Exam (elaborations)
- • 208 pages •
TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf TEST BANK FOR MARKETING MANAGEMENT 15TH EDITION BY KOTLER AND KELLER.pdf
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Newest Marketing Management summaries
Summaries of Marketing Management 354 we were told to study in 2017. Chapters 1, 2, 3, 6, 8, 9, 10, 11, 12, 13, 15,16, 19, 20, 21, 22, 23 Neatly Structured. Full sentences. Really comprehensive (Chapters are in the order of the module framework)
- Summary
- • 109 pages •
Summaries of Marketing Management 354 we were told to study in 2017. Chapters 1, 2, 3, 6, 8, 9, 10, 11, 12, 13, 15,16, 19, 20, 21, 22, 23 Neatly Structured. Full sentences. Really comprehensive (Chapters are in the order of the module framework)
Neat English summary for the course Marketing of the bachelor Business Administration at the UvA. This summary includes all the lectures (notes, slides, etc.) of the course. I added some lecture notes as well as important points of the lecture slides. Easy to read through. Book: Marketing Management (15 edition) Kotler Keller, 9 7812 9209 2621. Good luck!
- Summary
- • 29 pages •
Neat English summary for the course Marketing of the bachelor Business Administration at the UvA. This summary includes all the lectures (notes, slides, etc.) of the course. I added some lecture notes as well as important points of the lecture slides. Easy to read through. Book: Marketing Management (15 edition) Kotler Keller, 9 7812 9209 2621. Good luck!
Structured overview summary of the lecturers and additional information of the book. There are no guest lecturers in this summary, for the resit that's not part of the study material!
- Summary
- • 23 pages •
Structured overview summary of the lecturers and additional information of the book. There are no guest lecturers in this summary, for the resit that's not part of the study material!
Marketing Management 3rd Edition (2016) by Kotler, Keller, Brady, Goodman & Hansen. Contains detailed notes for chapter 1, 2, 3, 5, 6, 8, 9, 10, 20
- Summary
- • 35 pages •
Marketing Management 3rd Edition (2016) by Kotler, Keller, Brady, Goodman & Hansen. Contains detailed notes for chapter 1, 2, 3, 5, 6, 8, 9, 10, 20
Dit is een samenvatting van alle colleges van het vak Marketing and Management (MST-24306). Het bevat de slides, aangevuld met wat er in de colleges is verteld. De samenvatting is geheel in het Engels.
- Summary
- • 34 pages •
Dit is een samenvatting van alle colleges van het vak Marketing and Management (MST-24306). Het bevat de slides, aangevuld met wat er in de colleges is verteld. De samenvatting is geheel in het Engels.
This summary contains all the necessary information for the exam that was thought in the lectures and seminars. Grade 8,5! Part of block 1 for the premaster Business Administration at the UvA
- Summary
- • 18 pages •
This summary contains all the necessary information for the exam that was thought in the lectures and seminars. Grade 8,5! Part of block 1 for the premaster Business Administration at the UvA
contains nearly everything and is fast to learn, buildup based on titles, terms and explanations in a clear way
- Summary
- • 15 pages •
contains nearly everything and is fast to learn, buildup based on titles, terms and explanations in a clear way
Lectures and Chapters from the book => everything you have to know for your examination! My keyboard was spacing when I made the summary, so there might be some e/i switched, sorry for that! Gave a euro discount for the inconvenience.
- Summary
- • 154 pages •
Lectures and Chapters from the book => everything you have to know for your examination! My keyboard was spacing when I made the summary, so there might be some e/i switched, sorry for that! Gave a euro discount for the inconvenience.
Alle marketing colleges van het vak Management and Marketing gegeven in het jaar 2018.
- Class notes
- • 86 pages •
Alle marketing colleges van het vak Management and Marketing gegeven in het jaar 2018.
This is a English summary of the chapters 1-4 of the Kotler and Keller book 'Marketing Managment'.
- Summary
- • 10 pages •
This is a English summary of the chapters 1-4 of the Kotler and Keller book 'Marketing Managment'.
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