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Handboek online marketing 4.0 notes (4th edition)

Patrick Petersen - ISBN: 9789491560705

View all 16 notes for Handboek online marketing 4.0, written by Patrick Petersen. All Handboek online marketing 4.0 notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Handboek online marketing 4.0 summary or other study material that matches your study style perfectly, and studying will be a breeze.

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Samenvatting Handboek online marketing 4.0
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Samenvatting van het boek Handboek online marketing 4.0, geschreven door Patrick Petersen. De samenvatting is van de 4e druk van het boek, ISBN 9789491560705. Het uittreksel van Handboek online marketing 4.0 is geschreven door uitgever StudentsOnly en volledig inhoudelijk gecheckt.

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Online marketing (2)
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In deze samenvatting staat de hoofdstukken over zoekmachinemarketing, de praktische marketingmodellen, de belangrijkste en meest voorkomende termen, online marketing-instrumenten en de mix daarvan. Zaken zoals virale, e-mail- en zoekmachinemarketing komen aan bod en de ingrediënten voor een strategisch online marketingplan.

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Er wordt er onder andere aandacht besteed aan moderne strategische marketingmodellen, bekende termen, online marketingmix, usability en optimalisatie, contentstrategie, webvertising, e-mailmarketing, mobile marketing plus social media en engagementmarketing.

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